Saudi Arabia inaugurated its state-of-the-art pavilion at Expo 2020 Dubai on Friday, kicking off a six-month World Expo experience that will take visitors from across the world on a journey through the Kingdom’s rich past, vibrant present, and promising future.

The idea of “seeing is believing” is at the heart of the experiences the Saudi Pavilion offers visitors. The journey showcases a future-forward Saudi Arabia: welcoming, young, diverse, and vibrant. The Pavilion represents the Saudi people, ambitious and talented individuals across different sectors, powering the Kingdom’s transformation under Vision 2030. Across business opportunity and tourism, culture and nature, Saudi Arabia has much to offer throughout its 13 unique regions – including five UNESCO World Heritage Sites – and the Pavilion enables visitors to get a first glimpse of a fascinating destination that has yet to be discovered.